How will the Commonweal Institute communicate its ideas?

The Commonweal Institute will use contemporary marketing and public relations techniques in communicating centrist and progressive ideas to the general public and to a wide array of target audiences, thereby shaping public debate and influencing policy-makers. It will maintain close connections with its various partners and audiences in order to determine how best to influence the public agenda on an ongoing basis.

We will concentrate on directing progressive and moderate ideas to specific demographic groups, and getting information and commentary out rapidly and effectively. Our communications will be designed to get facts and ideas out in simple, clear formats that people can readily understand and use. We will use both mass media and less conventional communication channels.

The principles underlying this communications strategy are threefold. First, knowledge will be directed toward achieving practical results. Research and policy analysis will naturally be central to this endeavor, but they will not occur in a vacuum. The Commonweal Institute is committed to translating information into action, and analysis into decision-making. Secondly, the Commonweal Institute's communications will present ideas in ways that speak to people's deepest values and resonate with them emotionally.  Finally, messages will be crafted with specific audiences and specific purposes in mind. This will maximize their effectiveness and usefulness.

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