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party platform

The Power of a Long-term Vision Statement to Change the Direction of Our Country

Author: Kim Paxson

Date: February 19, 2008

Category: Communications

Type: White Paper

Click on any of the links above for more content of that type.

Summary

How did conservatives successfully define good government as limited government, fiscal responsibility as less government, and the common good as the private sector? The answer lies in the conservative movement’s ability to communicate their values and vision.  The author explores the impact of a long-term vision statement, and the lack of one, on the ability of conservatives and progressives to communicate effectively. The criteria for writing a vision statement are presented, as well as a proposed progressive vision statement, “We Are Progressives.” It is then compared to the conservative vision statement, “Republican Principles,” in a side-by-side format. The lesson to be learned from the rise of conservatism is that a “clearly defined and consistent philosophy” is important to the success of a political movement.

Read the report here (pdf)

Tags: vision statement, Republican, reaching voters, progressive values, party platform, party ideals, Democrat


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