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idea marketing

The Conservative Marketing Machine

Source: Alternet

Author: Laurie Spivak

Date: January 11, 2005

Category: Conservatism

Type: Article

Click on any of the links above for more content of that type.

The Armstrong Williams story that surfaced last week is unquestionably a juicy one: the conservative, African-American commentator was paid a sweet $240,000 (in taxpayer dollars), by the Department of Education to promote President Bush's No Child Left Behind (NCLB) legislation.

Tags: public relations, public opinion, No Child Left Behind, Karen Ryan, journalistic ethics, idea marketing, Heritage Foundation, covert propaganda, conservative message machine, Armstrong Williams, American Enterprise Institute

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How the Democrats Were Betamaxed

Source: Alternet

Author: Laurie Spivak

Date: April 13, 2004

Category: Politics

Type: Article

Click on any of the links above for more content of that type.

According to Robert McNamara in the "Fog of War," the first lesson of life is, "empathize with your enemy." In order to understand the conservative movement's ascendancy in American politics, progressives should take McNamara's advice and try to view the world through the business lens of conservatives.

Tags: progressive infrastructure, naming, marketplace of idea, liberal, idea marketing, Heritage Foundation, framing, conservative movement, conservative infrastructure, conservative brand, conservative, branding, American Enterprise Institute

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