constituent
The S/N Gap: Psychological Types and Political Communication
Here in the midst of another Presidential election season – or more precisely, on the upslope of another phase in the seemingly permanent wave-cycle of electoral politics – we are hearing a lot about the techniques of effective, or ineffective, political communication. The fate of candidates, parties, nations, seems to hinge on who best manages the alchemy of words and images; finds the right blend of theme, gesture, and utterance; marries the power of language with the aspirations of an audience; and, in today’s fashionable parlance, “frames” the issues in the most advantageous way.
