The Century of the Self is a four-part video series from BBC-2 about propaganda, public relations, and their effects on society.
"A new theory of human nature was put forward by Sigmund Freud. He had discovered, he said, primitive sexual and aggressive forces hidden deep inside the minds of all human beings -- forces which, if not controlled, led individuals and societies to chaos and destruction. This series is about how those in power have used Freud's theories to try and control the dangerous crowd in an age of mass democracy.
"At the heart of the story is not just Sigmund Freud, but other members of the Freud family...Freud's American nephew, Edward Bernays,...was the first person to take Freud's ideas about human beings and use them to manipulate the masses...He showed American corporations...how to make people want things they didn't need by linking mass-produced goods to their unconscious desires.
The “Talking Politics with People Unlike Ourselves” workshop provides new tools for reaching the uncommitted, the wavering, and people unlike oneself. Workshop participants become more effective in talking with others and are better able to move them to action. They learn how to apply lessons from social psychology and personal experience in discussing politics with family members, neighbors, work colleagues, and/or strangers.